University Series: Consumer Preference of Eco-Innovations in the Athletic & Outdoor Industry with Portland State University
(Room The Camp (Booth 56117-UL))
23 Jul 18
11:00 AM
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12:00 PM
In an age of increasing consumer awareness and connectedness, demand for corporate responsibility has morphed into an expectation. Join the discussion with Portland State University School of Business Center for Retail Leadership to explore the behavior gap between consumers’ stated preferences for sustainable innovation and their purchase behavior.
Panelists:
Ethan Cotton, Marketing/Supply Logistics Management, PSU
Jamie Bainbridge, VP Product Development, Bolt Threads
Borg Norum, Global Product Compliance Director, Columbia Sportswear