Differentiate, Don’t Alienate: Content Strategy for the New Outdoor Era
(Room the camp (Booth 56117-UL))
23 Jul 18
2:30 PM
-
3:30 PM
This business was built on an awesome outdoor-worshipping community—and that community is growing fast. Who wouldn’t want in on a lifestyle that celebrates freedom and fun? But rapid progress presents new challenges for retailers. How can they connect and engage with a wider audience and not alienate their core supporters? Join Nemo Design’s pro content strategist Harriet Riley to learn how the veteran agency helps brands bob and weave in an ever-changing climate.
About Harriet:
A creative strategic thinker with a preternatural instinct for the next next, Harriet Riley crafts savvy plans to bring ideas to life in the digital realm. As Content Strategist at Nemo Design, her approach isn’t just throwing another ad in people’s feed. She seeks to ignite conversations and create more possibilities for people to engage. If you give consumers a path and reason, they’ll come on their own terms for the long term.