Marketing and Brand Enforcement on Social Media
(Room Embassy Suites Downtown Denver)
25 Jul 18
10:00 AM
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11:00 AM
Social media presents challenges for brand owners to encourage consumer engagement while also enforcing intellectual property rights. Challenges include shutting down imposter accounts, dealing with the rapid spread of harmful information, avoiding a social media backlash and complying with FTC guidelines on endorsements and testimonials. The presentation will discuss balancing the opportunities for customer engagement with the obligation to police trademark rights online.