Amazon & the Path to Purchase: Control Is a Choice
(Room Embassy Suites Downtown Denver)
23 Jul 18
3:30 PM
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4:30 PM
What do brands that have found a way to use the speed, data and reach of Amazon to enhance a broader digital strategy have in common? A different mindset and approach. Brands are confronting a shifting landscape driven by consumer behavior, technology and the interconnectedness of physical and digital platforms. Consumer paths to purchase include a complex mix of physical and digital touchpoints. Successful brand strategies require unprecedented alignment across consumer preferences. Simply put, Amazon is dominating in product sales and research, with customers citing reviews, ratings and price comparison as the top reason for visiting. What are the steps any brand can take to control this essential touch point? Full control remains the only path to complete data, responsive messaging, new customers and targeted reinvestment. Join us for a discussion with key brand owners who have taken ownership of their space on Amazon, invested in e-commerce success and aligned their message across the path to purchase.