Outdoor Retailer Summer Market 2018

OIA Industry Breakfast: An Outdoor Industry Call-to-Action: Building an Outdoor Nation That Thrives Outside (Room Hyatt Regency Denver)

23 Jul 18
7:00 AM - 9:00 AM
It’s imperative that the outdoor industry leads the movement to get all Americans outside to mirror the changing demographics of our country. From the science behind why humans need the outdoors for their health to the proven community benefits, the Industry Breakfast will inspire and bring to life stories of people who are thriving outside. Florence Williams, Outside Magazine contributing editor and author of “The Nature Fix,” uses scientific investigation to uncover the powers of the natural world to improve health, promote innovation and, ultimately, strengthen our relationships. Yesica Chavez, Children and Nature Network natural leader and youth ambassador for the Colorado Outdoor Recreation Industry Office, will bring the science into real-life action through the Montbello neighborhood case study. She will be joined by kids from the Montbello neighborhood, GO WILD Northeast Metro and Environmental Learning for Kids. Come hear the inspiring story of how creating urban outdoor experiences led to the creation of an outdoor leader and new opportunities for diverse youth to experience the awe, joy and wonder of the outdoors.