American Handcrafted Philadelphia 2019

Merchandising for Handcrafted Items

16 Feb 19
11:30 AM - 12:30 PM
Having the right products at the right price points is step 1 in retail.  Merchandising those products to convert the customer is step 2.  This seminar touches on everything from signage to lighting to displays.  Learn what big retailers are doing differently to help convert customers.  Understand how small changes to store layouts, lighting and displays can mean huge adjustments in profit.  Incorporating examples from both mom and pop and big box stores, attendees will get a customized glimpse into what stores are doing right and how to follow suit.