Espresso or Coffee: More Different Than You Think
(Room 403A)
20 Aug 18
8:55 AM
-
11:00 AM
Compared to ordinary coffee, real espresso is a very different and intrinsically a superior beverage. Unfortunately, 90 to 95 percent of what is made and sold as espresso in North America, whether consumed straight or in cappuccinos and lattes, is not espresso at all. It is merely ordinary coffee made with an expensive espresso machine. This session, a "must" for those in retail espresso business, we will explore the causes of this confusion and explain the important differences that most retailers overlook.