From Storytelling to Selling: Social Marketing for Retailers
Few retailers are capitalizing on the huge opportunity that Facebook presents. With rich demographic data and new, sophisticated advertising programs, Facebook has become a highly investable advertising channel for retailers because of its ability to address all parts of the eCommerce conversion funnel.
Sarah Sanchez, CPC Strategy’s Manager of Performance Social, will discuss where Facebook should sit in a retailer's marketing portfolio and walk through how growing brands are currently building a paid Facebook strategy to increase customer lifetime value and acquire new customers using sophisticated tactics with product retargeting, lookalike audiences, and interest targeting.
Sarah Sanchez, Manager, Performance Social, CPC StrategyAs Manager, Performance Social at CPC Strategy, Sarah oversees a team that helps retail brands execute on Facebook ad strategies - and has posted pretty spectacular results. She’s guided one apparel retailer to increase their Facebook orders by more than 290%, and another digitally native brand to boost their sitewide revenue growth by more than 375%. Her paid social experience includes working with Fortune 500 companies, microbrands and media organizations. Sarah graduated from Azusa Pacific University with Bachelor degrees in Communication and English. In her spare time, Sarah enjoys running half marathons, finding new craft beers, baking Pinterest recipes, and traveling to new places.