How To Use Content To Acquire New Customers, Mike Duncan, Sage Island
Social media, search engine optimization, brand ambassadors, user-generated feedback: all of these tools and more make up a comprehensive content marketing strategy to help you and your business succeed in the digital market. But how does it work? When you have an understanding of the value in cultivating your online presence through meaningful content publication, you can leverage it to attract new customers and increase your sales. In this session, you’ll learn more about how to combine your content platforms so that they can work together to promote your brand with a unique voice and identity, and consequently strengthen your company as a whole.
Mike Duncan is the CEO and Creative Director of Sage Island Digital Marketing, an agency which has spent the last 20 years at the forefront of internet marketing. An innovative thinker and entrepreneur with expertise in start-ups, turnaround, and rapid growth, Mike’s ability to analyze key business drivers and develop compelling strategies has produced countless success stories.