Tracks: Pre-Conference | Master Classes
We spend millions of dollars on marketing to drive players through our doors, but how do we know how much to spend? What are the tools we should be using to answer that question and more? To find the answers we need to look behind the scenes at the calculations and the assumptions we are using to determine is a marketing promotion worked? Do you calculate printing expense and advertising costs into a pro forma and what is the spend calculation you attribute to each player? It’s time to look at the numbers behind our ROI assumptions.