What is “Yield management”? It’s the process of making adjustments in the price of a product in response to market factors, such as demand or competition. For table game operators who juggle the peaks and valleys of the typical week, it is an indispensable concept that is both complex and deceptively simple. In this session, attendees will learn about the building blocks of yield management and how it can improve your table games, followed by a hands-on discussion and answers to frequently asked questions on how operators can optimize their approach.