Tribal casinos are facing growing pressure from commercial casinos, changing demographics, new technologies and myriad entertainment options. It is time to think and act strategically, not only to hedge against increased competition, but also to capitalize on new opportunities. This panel will discuss anticipated market changes such as internet gaming, eSports, ‘Amazonification,’ multi-channel entertainment, revenue sharing and capturing new demographics. We will explore how to create, design and position a truly integrated resort, and create an authentic sense of place for consumers in a crowded marketplace.