Why Your Profitability Depends on Aggregating Your Data to Understand the True Worth of a Player
(Room N260)
18 Apr 18
10:15 AM
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11:15 AM
Speaker(s):
Michael Minniear, President and CEO,, Graph Gaming, Inc. ; Azam Husain, CEO, Casino Science; Samantha Urban, CEO, Urban Translations; Tara Ezzell, VP Casino Services & RECON, Red Circle Agency
If Tribal properties are only using slot accounting systems to determine the worth of their players, they are only getting one piece of the pie. Today we give away spa, hotel, F&B and other offers; how do you clearly calculate discounts and offers across all venues? How would your reinvestment change if you had the full profile of a guest? How are your multiple offers losing your organization money? Our panel of experts will take you through the technology, financial and strategic marketing implications and leave you with an advanced integrated road map to assist you moving forward