Are you listening to your customers? All too often, marketers fall into a rut, applying the same metric to a large group instead of tracking individual experience and behaviors. Predicting customer behavior and reacting accordingly will enable casinos to keep pace with the broader world of consumer technology. By predicting individual actions, casinos will be much better positioned to gain competitive advantage. This session will focus on data, technology and the entrepreneurial spirit needed for a casino to move from a strategy of aggregate offers to a strategy of 1-1 marketing communication. Join us as we have some fun with CO2 sensors, Machine Learning and Chatbots!