Game Mechanics Powered by the Gaze-at-Ratio (GAR)
(Room 1D3/4)
25 Oct 18
4:15 PM
-
5:00 PM
Learn how content creators and publishers can measure a user's depth of attention and engagement to 3D objects in both VR/AR environments without disrupting the content or the user experience, and then employ that metric for various applications like A/B testing, content triggering, and monetization. One approach is powered by the Gaze-At-Ratio (GAR), an algorithm that determines the value of a user's gaze to a 3D object by factoring in the relative distance, duration, and depth of a user’s orientation as the object enters and exits their field of view.