Demystifying Digital Marketing (Certificate Session)
(Room 313)
13 Apr 19
10:30 AM
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11:45 AM
Are your digital marketing efforts keeping up with the rapidly changing rules of the Internet? Innovations in marketing over recent years have changed the game with breakthroughs in search engine optimization and the increasing role of social media in attracting new business and selling more to existing customers. However, despite this seismic shift, nearly half of organizations do not have a clearly defined digital marketing strategy. In this session, we’ll cover the impact of digital marketing initiatives and where to begin when creating a digital marketing strategy.