VIBE 2018

Staying Cutting Edge with Your Wine Program and Keeping Your Customer Base (Room Marina 6)

27 Feb 18

3:30 PM - 4:30 PM

Speaker(s): Mary Melton, Director of Beverage, P.F. Chang's; Tylor Field, Divisional Vice President of Wine & Spirits, Landry’s; Jessica Norris, Director of Beverage, Del Frisco Restaurant Group

Moderator(s): Bob Bath, Professor of Wine and Beverage / Master Sommelier, Culinary Institute of America at Greystone;

The availability of excellent wines from around the world has never been greater and wine programs today reflect that diversity. Consumers, however, are now faced with an ever increasing list of varieties, appellations and wine terminology. Are we scaring the consumer away by giving them a broader selection? How do you integrate these new wines and regions into your program and make them successful with your staff and your customers? Join Bob and his talented panel, as they discuss how to make sure your wine program is communicating effectively with Millennials and Baby Boomers, while empowering them to try these new wines.

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