Trends Supercharged
(Room Grande Ballroom)
27 Feb 18
10:50 AM
-
11:35 AM
Consumers sometimes have a beverage in mind, and other times they need a little encouragement to make that final choice. We’ll explore the levers you can pull to influence their decision either way – what people want, what holds them back, and what gets them over the line. Learn new consumer research on how to motivate guests by bringing the latest trends to your beverage menu – from early stage “inception” drinks and flavors, to those in “ubiquity” that are enjoying a renaissance. Trends are just that if not presented to consumers effectively; this session reveals best practices for describing drinks on the menu.