ASD Market Week August 2018

Retail Loves to Launch, but How About Land? (Room Central Hall Lobby)

30 Jul 18
2:30 PM - 2:45 PM

Tracks: Independent Retailer Conference

How did your last merchandising and marketing campaign go? Was it planned meticulously, rolled out in a staged fashion with all stakeholders involved? Did it go off without a hitch, and were the results as expected? If so, this session is not for you. In a world moving faster and faster, take away a number of initiatives necessary to ensure that your next campaign not only launches properly, but lands as well.