Today there is so much “noise” with Google, Facebook, Yelp, Yellow Pages – and more – It seems like you get a phone call three times a day about some new way to promote your company. But which strategy works best for your specific business or service? The fact is, most business owners are overspending on inefficient marketing channels that are not producing results. This new session, developed specifically for NPE, will break down where marketing efforts should be focused in the pavement maintenance industry – as well as what channels should be avoided. You’ll learn proven methods of attracting customers, how to analyze where you should and shouldn’t spend your marketing dollars, how to create a simple and effective marketing plan, and how to monitor the performance of campaigns to make sure you know the dollars you are spending are creating positive traction for your bottom line. This class is for companies looking to build a successful marketing campaign and get top return on their marketing dollars.
Topics: Management