With the fast evolution of technology comes major shifts in the way industry utilizes these emerging technologies, like in the case of the rapidly evolving digital and service space of the wind industry. This session will explore what is really working in this area and what are the hard lessons that have been learned. Experts will explore the micro and macro trends that industry faces today and in the future. Learn how customer facing businesses employ data and analytics across the complete product life cycle by optimizing efficiency, from design to manufacturing, operations and maintenance, to service in a closed loop environment. What industry can we leverage quickly and have more impact to build, own, operate in the Wind space? How are operators planning all outages, where human intervention is minimized and robots abound, and where turbines maximize farm AEP in real time, all the time? Hear real example that have had the greatest impact on businesses.