Most companies engage in some level of strategic planning. Much of the planning process focuses on operations and finance. The market environment is certainly considered, but the market information used is often only management’s opinions. It is anecdotal, not necessarily based on hard facts (like an income statement, balance sheet, or other operating performance data.)
This clinic will explore the market information areas critical to strategy planning. It will cover how to obtain relevant market information and the role it should play in planning your strategies for:
- Merchandise assortments
- Pricing
- Target markets
- Store operations and customer engagement
- Marketing and advertising
This session is a must for owners and managers involved in the strategy planning process.