Utilizing Social Media platforms to connect with customers is essential in this day and age, but it can be daunting. With so many different forums available, where do you start? How do you effectively incorporate social media into your marketing routine? Learn from fellow retailers about their ventures with social media, and learn about POST - Orgill’s peer networking group for those wanting to participate in monthly sessions that will help you along your foray into social media.
In this lunch and learn session, attendees will get to hear case studies and ask questions of a panel of industry-leading dealers who have committed to at least one social media channel. What’s working? What’s not? What are they learning? Are their efforts driving sales, and if so, can they demonstrate it?
Attendees will learn:
- What leading dealers are doing when it comes to social media
- What mistakes to avoid when promoting through social media channels.
- The most effective social media channels for hardware stores, home centers and lumberyards.
- A basic idea of what it costs to promote effectively via social media.
- Ways to integrate your other marketing efforts with social media advertising.