Although every great hardware store, lumberyard or home center is different, for those who exercise effective promotions and strong retail, there are some basic fundamentals that we see consistently. In this workshop, Greg Stine and Chris Freader of Tyndale Advisors will outline strategies and processes that can help any company, large or small, execute more effective promotions, increase sales, and become better retailers.
Attendees will:
- Understand the “3-legged stool of great retail”: Buying, Marketing and Merchandising -- and how these activities fit together to yield strong results.
- Receive access to and tips for easy-to-use planning tools, including the Orgill Brand Building Guides.
- Learn how to plan and forecast out your promotional buys.
- Learn about a framework for planning and executing integrated marketing programs.
- Understand how to strategically plan, design and set endcaps.
- Learn tips for organizing merchandising practices so that the store experience connects directly to marketing efforts.