2018 Spring Dealer Market

Sessions Speakers Exhibitors Floor Plan Buzz

The Fundamentals of Online Marketing (Room Orgill Learning Center)

23 Feb 18
4:00 PM - 4:30 PM

Tracks: Retail Services Clinic, Toolbox

In this fast moving session we will update you with some of the latest trends of online visibility, what actions you should take and how to deal with the challenges in ever-changing customer expectations.

  • How Are You Found Online?   The ever-changing expectations of your customer base
  • Understanding the Fundamentals of Search: A review of the basics
  • Cut Through the Clutter:  How to be found locally
  • Local Online Directories:  The phone books of today?
  • Google My Business:  What it is,  why it matters and how to make it right
  • Best Practices for Dealing with Poor Ratings