Orgill Traffic Drivers is a buying program that helps Orgill dealers promote an assortment of seasonally relevant products at discounted retails that will increase traffic to their locations. Developed for use as a component of a dealer’s overall marketing campaign, Traffic Drivers provide dealers an opportunity to compete for customer interest without giving up margin.
This presentation is a must for dealers that want to strategically plan ahead and maximize the best buying and marketing opportunities, and gain an edge on their competition.
Attendees will:
- Understand what Orgill Traffic Drivers are and how to effectively leverage them to increase store traffic and drive sales
- Distinguish between Orgill Traffic Drivers, Door Busters, and other Orgill programs
- Review promotional timelines for booking and buying
- Learn about how Orgill Traffic Drivers relate to circulars
- How to incorporate Door Busters in your marketing strategy