2018 Spring Dealer Market

“Spring is Here!” - Leveraging Orgill’s New Promotional Lawn & Garden Program (Room Orgill Learning Center)

23 Feb 18
2:00 PM - 2:30 PM

Tracks: Brand Building Clinic

The "Spring Is Here" program is for dealers that want a refreshed, differentiated, and dominant turn-key seasonal department plan that features integrated assortment strategy, merchandising, marketing, and training designed to drive sales and margin. Elevate the quality of your in-store experience, educate consumers, and most importantly, increase your profit margin on categories like herbicides, pesticides, grass seeds, plant food and fertilizers.

This clinic is a must-see for dealers who want to grow their seasonal department  driving better value for customers while generating more gross margin dollars to the dealer.

Attendees will:

  • See a new approach from an Orgill program integrating product assortment, purchasing, merchandising, marketing, and training.
  • Understand the "Spring Is Here" program benefits and inclusions
  • See examples of new merchandising and feature endcap strategies
  • Learn about the in-store marketing and signage kits that ship with your program
  • Review the collection of "Compare & Save" storyboards
  • Be inspired to adopt "Spring Is Here" and execute it this spring season