Tracks: Brand Building Clinic
2017 was a difficult year for retail. The year in which the term “Retail Apocalypse” was coined. But it was also a year where we learned some important lessons. Yes, Amazon and online retail is changing the way consumers shop, but they have also given us insights into what consumers’ value. This workshop explores the lessons we learned in 2017 and the way you can use them on any scale to adapt to a changing retail landscape.