In today's competitive marketplace, well-executed events can separate you from the big-boxes, build customer loyalty, and provide valuable data that you can use year-round. But successful events don't just happen—whether the program is large or small, there's a lot of planning, measuring, coordination, and education that goes into the effort. Don't struggle with rookie mistakes and waste dollars! Presenters Michelle Kelly and Angel Menchaca have each executed a variety of successful events for multiple brands across the country, and are ready to share their secrets!
Attendees will learn:
- When and how to start planning your event
- The best methods for promotion / getting the word out
- How to make the most of vendor and partner participation
- Ways to get staff excited, invested and participating
- How to create festive and inviting atmospheres that drive sales
- Methods to track, measure and gather data to better plan for next year