As online shopping for hardware and home improvement products continues to grow, what customers expect from their online experience is evolving. More and more shoppers, across all generations are going online in pursuit of a better shopping experience. A solid online strategy is now a critical component of how hardware and home improvement dealers go to market.
What do customers want? What do they expect? This workshop will provide a fact-based look what customers really want from their online experience.
This session will present new data from a recently released industry study on consumer’s online expectations, conducted by The Farnsworth Group and NRHA. It will explore:
- How much are customers shopping and purchasing online for hardware, home improvement, and building supply products?
- How are websites being used in the shopping process?
- What do consumers expect when shopping online?
- How are expectations different for various market segments: age/generations, geographic region, and home improvement activity levels?
- And more!
This information packed session is a must for owners, managers, and marketers who are addressing the challenges of ensuring that your online presence remains relevant.