Social media, specifically Facebook, has evolved into a legitimate and effective promotional marketing channel for hardware stores, lumberyards and home centers. But to make it work, you have to understand the medium (Facebook) and the dos and don’ts of managing effective campaigns. It can be a very useful tool for spreading the word about your store or promotions, but you can also spend a lot of time creating great posts without understanding that very few people are seeing them.
During this presentation, Charlotte Wells from Tyndale Advisors will teach attendees current Facebook marketing best practices and provide tips for working social media marketing into your overall marketing program. Facebook is most effective when done internally, not outsourced to outsiders -- so to do it well, you may need to learn the basics yourself.
This session will also reference a monthly program at Orgill -- a peer group focused on social media marketing. Orgill dealers can participate at no charge. The group will meet monthly using GoToWebinar (a phone and computer screen sharing service), and you can sign up to participate following this clinic.
Attendees will learn:
- The basics about how Facebook works and the differences between organic and promoted posts
- How to budget for “boosting” your posts and reaching a wider audience
- The types of posts that are currently working for some retailers and what we’re learning from active retailers who are using Facebook as part of their marketing program
- What not to do on Facebook
- How to sign up and participate in Orgill’s new peer group focused on social media marketing