Retailers that execute promotional efforts well are most likely to maximize and grow sales year over year. There are basic steps that can be taken that will ensure success from the planning stage to the execution of the promotion. The best retailers consistently execute the same set of strategies to drive sales increases at store level.
The clinic will teach how to plan and execute a promotional event with great results that make your customer’s experience positive while driving more business.
Attendees will learn how to:
- How to buy the appropriate amount to support the promotion
- How to determine where to stage promotional products in-store
- How to build an end cap and where to find examples on Orgill.com / Orgill.ca
- Why it’s important to call out promo pricing in-store
- The importance of stock recovery on end caps and stack-outs
- How to test if your store is set for the promotion
- The benefits of rotating promotional end caps and stack-outs
- See live examples of promotional end caps and how they align with marketing
- Utilizing “silent salesperson” tools in store to help sell through of promotional and/or seasonal items