Interbike 2018

Who Buys on eBay? Understanding the Cycling Customer (Room The Forum presented by eBay)

18 Sep 18
12:00 PM - 12:45 PM

Tracks: The Forum presented by eBay

While participation in biking remains relatively flat, online sales continue to grow, and many dealers are developing an omnichannel approach to their bike businesses. A recent study published by VeloNews found that in the US, eBay.com is the second most popular place VeloNews readers purchased their last bike, after IBDs. Who is coming to the site, what are they looking for, and what are they ultimately buying? We’ll share some surprising facts about eBay’s Cycling category buyer to help you understand how you too can participate in eBay’s fast-moving business and how eBay’s customers can become yours, too.