Join Jen Gurecki, CEO of Coalition Snow, and Deanne Buck, Executive Director of Camber Outdoors, for a lively and insightful panel presentation that will explore the evolving reality of retail environment and cycling industry. Join us as we share lessons learned from entrepreneurs, executives, and leaders who are building innovative, inclusive businesses and workforces. Come ready to hear some hard truths and uplifting stories and leave with strategies to engage with current and future customers and community to create a more unifying and relevant experience.