Interbike 2018

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Changing the Cycling Mindset: Keep Your Customers Safer While Increasing Your P&A Sales (Room The Forum presented by eBay)

There’s no denying that safety is one of the top concerns of road cyclists today - and with 47% of accidents happening during daytime hours, we need to find ways to help reverse the trend and give riders – and drivers – more confidence when sharing the road. Rider Safety Visibility (RSV) is an organization recently formed to improve rider visibility by enacting programs that tie together the local ecosystem companies, bicycle advocates, alternative transportation, climate action, and business and community leaders. In this session you will hear from a veteran panel of experts that will share their research on why less people are cycling, ways to embrace and incorporate the industry’s latest visibility products into your store and share out of the box success stories by embracing this initiative, growing your business and keeping your customers safer.