Interbike 2018

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

How to Capitalize on the Clicks to Bricks Opportunity Presented to Today’s Omnichannel Consumer (Room The Forum presented by eBay)

18 Sep 18
3:00 PM - 3:45 PM

Tracks: The Forum presented by eBay

As more and more consumers do online research and get close to making a purchase decision online, they still want three things: convenience, a third-party validation from someone they trust, and an experience. Statistics show that within 24 hours of concluding online research, 70% of consumers head to a brick-and-mortar store to complete their purchase process.

This presentation will offer the Interbike retail and brand audience an overview on what’s working in the most successful physical retail environments today pertaining to creating exceptional retail in-person experiences for consumers and will cover in more specific detail:

  • How to nurture the relationship with your customers even when they're not standing in the store.
  • Leverage your differentiated experience to provide your customer with a personalized mix of convenience, assurance and exemplary shopping experience.
  • Examine the process of building the last mile opportunity.