Interbike 2018

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Permission: Granted to Attract Diverse Markets (Room A1)

18 Sep 18
11:00 AM - 12:00 PM

Tracks: IBD Summit at Interbike

Companies need to know what to say and how to get diverse customers to buy their products and services. Why? Because business sustainability, competitive advantage, a constantly changing economy and about $14 trillion in buying power. During this session, Risha will share with attendees the keys to effectively engaging various diverse groups and provide them with tips to create a diversity communications strategy for their company. You will leave this seminar understanding how to:

Create a successful diversity communications plan of action
Communicate to diverse audiences
Market to diverse groups vs. mainstream audiences