**Evaluate this session**
For years our industry has been struggling to attract people to a career as an EMT or Paramedic. The work that provided many of today’s EMS leaders with purpose and meaning is not inspiring the generation. In addition, organizations fail to engage and develop new and existing employees in a meaningful and effective way. EMS has historically relied on the altruistic nature of the work that we perform to motivate and retain our employees. However, the changing face of healthcare and the economic realities of EMS leave many field providers feeling weary in spirit and searching for greater purpose. Yet, our work is technically more complex and exciting, our treatments more effective, and we really are changing patient outcomes. This session will help EMS employers navigate the employment landscape and find a new career value proposition. Attendees will leave with strategies proven to change the employment dynamic and improve employee sustainability.