**Evaluate this session**
In this fast-paced session, Rob Lawrence, will address how you need to master PR, politics and lobbying to survive in today’s political and healthcare climate. He will show you the role politics play in every EMS organization, steer you through the house of cards and offer guidance, advice and strategies for managers and leaders to ensure the vote is always favorable. The discussion will move from local politics and the requirement to know and understand local politicians to the lobbying and influencing state and nationally elected officials. Rob will also show why, in the age of social media and the 24-hour news cycle, generating content and positive stories is now a full-time job. He will teach you how to generate news, when to generate it, when social media isn’t that social and how to develop and present campaigns that promote organizational awareness and boost morale and highlight techniques for both internal and external communication success using every platform available.