Creating positive PR for your Cannabis Industry Brand
(Room Biz Stage)
09 Aug 19
3:30 PM
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4:15 PM
This session will provide a comprehensive explanation about how a strategic PR program can build positive awareness of companies, brands and products, heighten reputations and help drive sales. The discussion will include PR tips on how to capture the attention of editors, how to write press releases that get noticed, the dos and don’ts of working with the press, how to merge social media and PR for a doubly powerful strategy. Also included will be best practices for social media and digital platforms, including how to build fans and followers while avoiding the Facebook censors, what to do – and not do – when building a website, and creating and placing ads that deliver measurable, quantifiable results.