Association Day 2018

“How Do We Attract and Retain Younger Professionals within Our Association?” (Room Sunnyslope Room)

19 Mar 18
10:30 AM - 11:30 AM

Tracks: Membership/Marketing/Communications

The millennial generation is no longer unchartered territory for associations. They are quickly moving into leadership roles with organizations and are certainly bringing many new ideas to the table. So how do you keep these future leaders interested and engaged in your association? We have to understand what drives their success, what entices them to join and what keeps them paying their dues.

Millennials are a natural fit for associations because they value networking, career growth, education and outreach. We’ve assembled a group of panelists from industries that have already heavily marketed to these young professionals. And they have plenty of success stories (and some failures) to show about this generation of innovative, energetic, and ambitious professionals. They’ll share ideas on how to keep this generation engaged and provide ways for you to attract and retain this new generation of leaders.

Panelists:

Anthony Armstrong – Associate Director of Marketing, Learning Forward

Amanda Feil – Membership Development Manager, American Association for Respiratory Care

Teresa Foster – Executive Vice President, BOMA Dallas

Nova Gavin - Communications Manager, American College of Emergency Physicians

Richard Luna – Editor-in-Chief, Meeting Professionals International

Candice Muldrow – Sr. Manager, Partnerships, MultiView and DFWAE Associate Director