There’s no need for dozens of data scientists to stay one step ahead of your members – you likely already have many of the resources necessary to deliver not only what members ask for, but what they didn’t even know they needed. We’ll discuss how customizing content and experiences for your members is becoming essential. Members want a personalized engagement experience to connect them to one another and to your organization, whether it’s with a community, volunteer programs, online courses, or events. The key to success is using the behavioral and transactional data that they generate -- the topics discussed, content downloaded, emails opened, or courses completed -- to communicate, engage with and serve them better. It’s a robust information ecosystem that can give you powerful member insights.