Association Day 2018

Under Pressure: Navigating Extreme Association Trends (Room Spring Glade Room)

Countless authors and thought leaders have claimed within the last year to have identified the next big association trend. From the end of the traditional membership model to the rise of the social media imperative, it can be confusing who to listen to. This interactive session will serve as an open, honest and safe space to discuss some of the most highly debated subjects in the association industry today. Walk away with a simple strategy for evaluating the appropriateness of the next big trend within the context of your association.