Association Day 2018

Sessions Speakers Exhibitors Floor Plan
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Sessions (13)

Solving the Member Engagement Puzzle

19 Mar 18
8:30 AM - 9:30 AM
Speaker(s): Heather McNair
There’s no need for dozens of data scientists to stay one step ahead of your members – you likely already have many of the resources ne... More...

“How Do We Attract and Retain Younger Professionals within Our Association?” (Sunnyslope Room)

19 Mar 18
10:30 AM - 11:30 AM

Tracks: Membership/Marketing/Communications

Speaker(s): Colby Horton
The millennial generation is no longer unchartered territory for associations. They are quickly moving into leadership roles with organizations and... More...

Decision Making (Fairview Room)

19 Mar 18
10:30 AM - 11:30 AM

Tracks: CEO/Executive

Speaker(s): Phill Martin
A large part of leadership is making wise decisions. Individuals use multiple tools, tricks, and processes to come to the best decision based on cu... More...

Helping Professionals Learn: Effective Online Professional Education (Northbrook Room)

19 Mar 18
10:30 AM - 11:30 AM

Tracks: Association Operation/Innovation

Speaker(s): Shawna Strickland
Professional continuing education is not a new concept for associations. However, providing accessible and effective professional continuing educat... More...

Savvy Sponsorship Solicitation (Spring Glade Room)

19 Mar 18
10:30 AM - 11:30 AM

Tracks: Education/Events

Speaker(s): Aaron Wolowiec
Sponsoring events, publications, and programs can be a significant source of revenue. Learn how to structure sponsorship opportunities, develop a p... More...

5 Steps to Creating an Inbound Marketing Strategy for Your Association (Sunnyslope Room)

19 Mar 18
1:00 PM - 2:00 PM

Tracks: Membership/Marketing/Communications

Speaker(s): Callie Walker
Over the past few years, marketing has changed a LOT. It used to be that tactics such as advertising and direct mail were, for the most part, fairl... More...

Leading Effective Teams (Northbrook Room)

19 Mar 18
1:00 PM - 2:00 PM

Tracks: Association Operation/Innovation

Speaker(s): Mollie Pillman
This interactive session will allow attendees to gain tips on leading teams from both formal and informal leadership roles. Attendees will first le... More...

Looking to the Horizon: Helping Volunteer Leaders be Future-Focused (Fairview Room)

19 Mar 18
1:00 PM - 2:00 PM

Tracks: CEO/Executive

Speaker(s): Rhea Steele
What font should we use on that brochure? What is the seating chart for the annual gala? How quickly are customer service emails being responded to... More...

Under Pressure: Navigating Extreme Association Trends (Spring Glade Room)

19 Mar 18
1:00 PM - 2:00 PM

Tracks: Education/Events

Speaker(s): Aaron Wolowiec ; Scott Oser
Countless authors and thought leaders have claimed within the last year to have identified the next big association trend. From the end of the trad... More...

How Community Changed Our Association (Spring Glade Room)

19 Mar 18
3:00 PM - 4:00 PM

Tracks: Education/Events

Speaker(s): Melissa Weber
An in-depth discussion about how Promo Connect has impacted key business objectives and helped PPAI get to know a segment of their membership that ... More...

Reforming Your Tax Process (Fairview Room)

19 Mar 18
3:00 PM - 4:00 PM

Tracks: CEO/Executive

Speaker(s): Andrew Gray ; Jackie Coburn
During this session, we will discuss the impact of 2017 tax reform on associations and cover changes to reporting unrelated business income. More...

Strategic Planning from Every Angle (Northbrook Room)

19 Mar 18
3:00 PM - 4:00 PM

Tracks: Association Operation/Innovation

Speaker(s): Beth Brooks CAE ; Michele Packard-Milam CAE ; Trevor Mitchell, MBA, CAE CAE ; Vicki Hawarden
These seasoned, moderated panelists have facilitated 100 strategic plans+ and they have seen it all. Enjoy four perspectives on the hows, whys, tip... More...

We Want You Back! Tools to Re-Engage Lapsed Members. (Sunnyslope Room)

19 Mar 18
3:00 PM - 4:00 PM

Tracks: Membership/Marketing/Communications

Speaker(s): Scott Oser
An association’s goal is to provide meaningful experiences so that members stay engaged, but what happens to the lapsed members? What can you... More...