Are you thinking about building a water park or adding a new attraction to your existing facility? These are big and often expensive decisions, and it’s important to understand the key principles that drive a return on your investment. The successful development of a water park attraction depends on creativity and planning. Seasoned operators from around the globe will share how they successfully use the various stages of a project, from concept development and naming through construction, to generate buzz and jump-start a successful marketing campaign. Discover tips and key principles that are the foundation of a successful capital addition, including development, operation and, ultimately, promotion.