Tracks: Entertainment, Facility Operations, Finance and Technology, Food and Beverage, Games and Merchandise, Human Resources, Marketing, Technology
Every museum or attraction strives to maintain a healthy bottom line, and yet demands to increase attendance and attract new audiences are common challenges we face. Learn how, through innovative approaches to programs and exhibit design, some museums have faced these challenges head on and not only gained new audiences but also generated new revenue streams. Determining what success will look like and how to measure it is part of getting to that healthy bottom line.