IAAPA Attractions Expo 2017

Marketing Creates: Today’s Teens — Who Are They and How to Market to Them (Room S230FGH)

Today’s teens are different than millennials. They have a different view of the world. Technology, social media and content are consumed and used on their terms. The ways they interact with their friends, family, and brands are changing. Learn how to better understand a teenager’s point of view and gain insights into ways to effectively market to this new generation of consumers.