IAAPA Attractions Expo 2017

Food and Beverage Experiential Dining for Generation Y and Z (Room S320EF)

In a social media culture, where experiences are measured by Instagram likes and shares, it’s vitally important to understand the impact Generations X, Y, and Z are having on the food and beverage (F&B) industry and how to develop an experiential dining program to boost your guest satisfaction and grow your relevance over time. Learn how to tie together the latest food trends, top customization programs, unique dining experiences, and the right marketing strategy for your facility. Leave this session inspired to reevaluate your F&B program and how you can better serve the needs of millennials.