The IAAPA Institute for Attractions Managers is the attractions industry’s premier professional development program for leaders with five or fewer years’ experience in attractions management. The intensive two-and-a-half-day program is designed with a blend of classroom instruction led by industry experts, case study examinations, and small group presentations. Participants receive a detailed workbook with additional references and online support material. IAAPA Institute for Attraction Managers participants gain a solid understanding of the key disciplines and processes required to manage a successful attraction.
Topics include:
- Attractions Finance: capital, expense and revenue budgeting, other financial tools
- Attractions Marketing: public relations, media relations, advertising, group sales, and marketing
- Attractions Leadership: human resources and organization development strategies
- Facility Operations and Safety: industry regulations, best practices in facility management, and crisis management
- Attractions Revenue Operations: food and beverage, merchandise, games, and other revenue-generating operations
IAAPA CERTIFICATION: 16 credit hours
SCHEDULE:
Sunday, Nov. 12, 8:30 a.m.–5 p.m; Monday, Nov. 13, 8:30 a.m.–5 p.m.; Tuesday, Nov. 14, 8:30 a.m.–3 p.m.
FOOD AND BEVERAGE: Plated lunch, Lunch buffet, Coffee, iced tea, and soft drinks
TRANSPORTATION: Buses depart the OCCC South Concourse at 5:30 p.m. Participants may not drive separately.
NOTES: Separate ticket and Expo badge required to attend. Course fee includes: course tuition and support materials, daytime meals and refreshments (includes Monday’s Lunch and Learn), , and a certificate of attendance. Must be 18 or older to attend.
COST: US$625 IAAPA Members; US$850 Nonmembers. Tickets should be purchased in advance as space is limited and may sell out. Expo registration is also required.
Purchase Tickets Here - Login to add special event tickets to your registration account. Tickets will be printed onsite with your Expo badge.