The IAAPA Institute for Attractions Managers is the attractions industry’s premier professional development program for leaders with five or fewer years’ experience in attractions management. The intensive two-and-a-half-day program is designed with a blend of classroom instruction led by industry experts, case study examinations, and small group presentations. Participants receive a detailed workbook with additional references and online support material. IAAPA Institute for Attraction Managers participants gain a solid understanding of the key disciplines and processes required to manage a successful attraction.
Topics include:
Attractions Finance: capital, expense and revenue budgeting, other financial tools
Attractions Marketing: public relations, media relations, advertising, group sales, and marketing
Attractions Leadership: human resources and organization development strategies
Facility Operations and Safety: industry regulations, best practices in facility management, and crisis management
Attractions Revenue Operations: food and beverage, merchandise, games, and other revenue-generating operations
SCHEDULE:
| Sunday: |
8:30 a.m. – 4:30 p.m. |
Classroom learning, Orange County Convention Center |
|
4:30 p.m. – 10:00 p.m. |
Dinner and Tour, Fun Spot America Transportation provided |
| Monday: |
8:00 a.m. – 12:00 p.m. |
Classroom learning, Orange County Convention Center |
|
12:00 p.m. – 2:00 p.m. |
Lunch and Learn Featuring Mohamed Al Zaabi, Developer of Yas Island and CEO of Miral, Orange County Convention Center |
|
2:00 p.m. – 5:30 p.m. |
Classroom learning, Orange County Convention Center |
| Tuesday: |
8:30 a.m. – 3:00 p.m. |
Classroom learning, Orange County Convention Center |
IAAPA CERTIFICATION: 16 credit hours
FOOD AND BEVERAGE: Boxed lunch, coffee, iced tea, and soft drinks.
NOTES: Separate ticket and Expo badge required to attend. Course fee includes: course tuition and support materials, daytime meals and refreshments (includes seating at Monday’s Lunch and Learn), and a certificate of attendance. Must be 18 or older to attend.
COST: $625 IAAPA Members; $850 Nonmembers. Tickets should be purchased in advance as space is limited and may sell out. Expo registration is included.
Purchase Tickets Here Login to add special event tickets to your registration account. Tickets will be printed onsite with your Expo badge.